Betsy Seabert: Founder Of Chill Angel

Photo courtesy of Betsy Seabert

Steamboat Springs resident and creator of women’s apparel brand Chill Angel, Betsy Seabert is zealous to empower women to lead more fulfilling lives by promoting better sleep. As a breast cancer survivor, Seabert understands firsthand how sleep can be altered by shifts in the body. 

For 30 years, Seabert managed sales and operations for outdoor apparel brands such as Spyder Skiwear, Orage, Point6 and Smartwool. “Moving to Steamboat in 2000 to work with Smartwool, a leading merino wool sock and apparel brand, was a game-changer for me. I had not experienced the amazing comfort of merino wool before then, and I quickly became a believer in this natural wonder fabric. Merino is my go-to for everyday clothing, as well as for sports. Nothing matches the versatility and comfort of merino in the heat or in the cold,” Seabert shares. Through working in these industries and her active, outdoor lifestyle, she gained a deep self-awareness of her body and how it felt in different conditions. 

In 2014, Seabert was diagnosed with breast cancer. One week after her chemotherapy started, her oldest son passed away. She was in shock physically, mentally and emotionally. After chemotherapy, Seabert began a five-year journey on an estrogen blocker to prevent the cancer from returning. Her body was being pushed to the limit, and she began experiencing even more intense changes in her body. “The side effects of the medication were extremely challenging. My body temperature was all over the place — hot flashes, night sweats and chills were in constant battle with my body. I absolutely could not sleep. I became more and more exhausted as time went on,” she recalls. 

After realizing that her polyester pajamas were not helping the problem, she set out to fill a void in the market, and Chill Angel Merino Wool Sleepwear & Loungewear was born. “Chill Angel keeps the body dry by moving moisture before sweat even forms — when the relative humidity increases but sweat hasn’t formed yet. Merino is highly breathable, so the heat and moisture are transported away from the skin, which prevents the normal flash of heat and sweat from happening,” Seabert explains. “I am proud and honored to help others to be more comfortable and sleep better.” 

Seabert’s mission is to make a positive impact on the world. She’s making waves by helping women enjoy their sleep and eliminate interruptions thanks to Chill Angel’s incredibly soft and luxurious apparel. She hopes to bring comfort and relief to women who suffer from nightly battles with their bodies. 

Seabert has resided in Colorado most of her life and still loves living the mountain lifestyle. She enjoys spending time in Colorado’s glorious outdoors with her husband of 22 years and their family. Seabert encourages everyone to support small businesses and to keep trying new products and new ideas, because, as she says, “the world is full of amazing innovations and creative solutions.” 

To learn more about Betsy Seabert and Chill Angel, visit chillangel.com.

Originally published in the Winter 2022-23 issue of Spoke+Blossom.