Dalida Sassoon Bollig: Cultivating Innovation + Opportunity In Grand Junction

Photos courtesy of Dalida Sassoon Bollig

Grand Junction is rapidly emerging as a vital economic hub in Colorado. Arguably at the heart of this transformation is Dalida Sassoon Bollig, CEO of the Grand Junction Business Incubator Center (BIC). In her role, Bollig fosters an environment where entrepreneurial dreams are given the support they need to flourish. Her journey to this influential position crosses continents and cultures, all rooted in her commitment to celebrating innovation and giving back to the community.

Bollig’s story begins in Sweden, where her early career was shaped by strategic policy work within various tiers of government. Her expertise grew through roles ranging from local to federal levels. Yet, despite her Scandinavian roots, it was the allure of the Western Slope that ultimately drew her to Grand Junction.

“I’ve been fortunate to call Grand Junction home for the past two years,” Bollig reflects. Her husband’s lineage homesteaded the area back in the 1870s, providing a deep connection to the region. The blend of her international experience and local ties uniquely positions her to lead BIC with a global perspective and a heartfelt understanding of the community’s heritage.

Bollig’s journey to becoming the CEO of BIC is steeped in a family tradition of international trade and her personal passion for entrepreneurship. Since moving to the U.S. in 2013, she has been captivated by America’s tradition of encouraging small businesses as vehicles for social mobility and economic opportunity.

“When the CEO position at the Business Incubator Center opened, a former board member who knew of my background encouraged me to apply,” she recalls. The decision felt like a natural progression.

“I envision a dynamic and forward-thinking ecosystem where entrepreneurs can thrive and innovate,” Bollig explains. She aims to enhance BIC’s programs, expand its network and foster a collaborative environment that nurtures growth and creativity.

“We strive to ensure that our programs are accessible to a diverse range of entrepreneurs, including women, minorities and veterans,” she adds.

But leading BIC has presented challenges, particularly being in a remote region surrounded by rural areas. The post-pandemic landscape has also created hurdles for small businesses. However, Bollig has tackled these challenges head-on by creating an environment that encourages innovation and resilience among entrepreneurs.

Left to right: Janie VanWinkle, Bollig, Mesa County Commissioner Bobbie Daniel at VanWinkle’s ranch.

“There’s a renewed emphasis on local sourcing and sustainability,” she observes. “The growing trend of consumer preference for unique, locally produced goods and services provides a significant boost to our local economy.” By leveraging advancements in digital marketing and e-commerce, local businesses can reach wider markets and thrive.

For aspiring entrepreneurs, Bollig offers sage advice: “Remain resilient and adaptable. The journey of entrepreneurship is filled with ups and downs, and it’s crucial to stay focused on your vision while being flexible enough to pivot when necessary.” She emphasizes the importance of building a strong network, staying customer-focused and maintaining a healthy work-life balance.

As Grand Junction continues to grow and evolve, Bollig’s dedication and expertise will undoubtedly play a pivotal role in driving the region’s entrepreneurial success. In the heart of the West Slope, she is cultivating a landscape where ideas can take root and businesses can blossom.

Originally published in the Fall 2024 issue of Spoke+Blossom.