Gravity Haus Opens In Aspen

In the heart of one of Colorado’s most iconic ski towns, a new chapter in mountain hospitality is unfolding. Gravity Haus, the outdoor lifestyle powerhouse known for blending adventure with luxury, has just unveiled its latest creation: an 18,000-square-foot social club that promises to reshape Aspen’s legendary après-ski scene.

Photos courtesy of Gravity Haus Aspen

The winter opening of Gravity Haus Aspen marked a significant milestone for the brand, which has already established itself in destinations like Breckenridge, Vail, Winter Park and Steamboat Springs. But this isn’t just another trendy hotspot in a town famous for them. Located at 315 E. Hyman Ave., the club represents a thoughtful fusion of Aspen’s storied past and its dynamic present.

Take, for instance, the Boat Tow Restaurant, whose name pays tribute to Aspen’s very first ski lift that operated from 1937 to 1946. It’s this kind of historical appreciation, combined with modern amenities, that sets the venue apart. “Aspen is known as the pinnacle of mountain chic destinations across the world,” says Jim Deters, CEO of Gravity Haus. “We recognized that to fully deliver a complete adventurous lifestyle offering for our member network, we needed a presence in Aspen.”

The club itself is a carefully curated collection of spaces designed for the modern adventurer. Members have access to a private lounge and cocktail bar for intimate evening gatherings, while a state-of-the-art fitness center offers everything from expert-led classes to recovery amenities like a cold plunge and sauna. For those mixing business with pleasure, there are coworking spaces and conference rooms that offer views of Wagner Park and Ajax Mountain — perhaps the most scenic Zoom background in town.

But what truly distinguishes Gravity Haus is its comprehensive approach to mountain living. Members don’t get just a social club — they get access to premium ski equipment through Ski Butlers, hotel discounts across the entire Gravity Haus network and entry to over 300 curated events annually. Even morning coffee gets an upgrade at the Unravel Coffee + Bar, where sustainability meets community.

And for Western Slope residents seeking their own slice of mountain luxury, this new addition to Aspen’s landscape offers something uniquely accessible: a chance to be part of an elevated mountain lifestyle that’s just a scenic drive over McClure Pass away.

Originally published in the Spring 2025 issue of Spoke+Blossom.